What is the Butterfly Mark?

 Butterfly Mark

 

The Butterfly Mark was conceived as a symbol of substantial transformation, responding to the urgent needs of our world. It is exclusively granted to brands that consistently achieve elevated standards in terms of both human well-being and environmental preservation. Each brand must undergo an extensive evaluation, rooted in international accords, global frameworks, and established standards, including potential forthcoming regulations. Moreover, this evaluation must be repeated every two years. The criteria are continually ascending, emphasizing progress over flawlessness, the pursuit of challenging goals over easy victories, and delivering authentic, dependable change. This is the essence embodied by the Butterfly Mark.

 

At Augusta & George, our commitment to the planet and our people is always at the forefront of everything we do. Our vision is to create a jewellery industry that actively safeguards the environment, empowers the talented individuals within our supply chains, and offers beautiful collections that align with the expectations of ethically conscious customers like you. We are dedicated to working in a manner that ensures environmental protection through responsible use of natural resources and sourcing from meticulously managed supply chains. We take immense pride in collaborating with a vibrant community of individuals, and we understand the importance of upholding our commitments and striving for ongoing improvement.

 

We know that producing jewellery can have a negative impact on people and the planet if not managed responsibly. Undergoing ESG+ certification is helping us to understand where we are on our journey towards our sustainability goals. Knowing what we are doing well and where we can improve is allowing us to write practical and achievable goals that we believe will make meaningful impact over the next few years. We are committed to continuously learn about our impact and improve our processes for a better future.

 

 

A word from our Founder

"Caring for our planet and people is at the heart of everything we do at Augusta & George. I dream of a jewellery industry that actively protects the planet and improves the lives of everyone, everywhere. I am honoured to be working alongside Positive Luxury and am grateful for their guidance and support in helping us take measurable steps towards a more sustainable future."

TERESA TIMBERLAKE

FOUNDER